Emma the robot masseuse gets to work in Singapore

The robot named Emma is the brainchild of local startup AiTreat and performs "tui na", a type of massage practised in traditional Chinese medicine
A robot masseuse named Emma is offering Singaporeans high-tech back rubs with a gigantic metal arm and warm silicone tips which its creators say perfectly mimic the human touch. The robot, the brainchild of local startup AiTreat, began work at a clinic in the city-state this week and performs “tui na”, a type of massage practised in traditional Chinese medicine.
Emma, which stands for Expert Manipulative Massage Automation, consists of a white metal arm with heated silicone tips that mimic the human palm and thumb, with customers massaged while lying on a bed.
"Tui na" involves applying pressure to certain points of the body. Practitioners of Chinese medicine believe it can help relieve various ailments from headaches to depression
For Sg$68 (US$50), customers at the traditional Chinese medicine clinic get half an hour of robotic massage – on the back or other parts of the body that are aching – five minutes of massage by a human therapist and around 20 minutes of acupuncture.
Calista Lim, a Beijing-trained physician at the NovaHealth TCM clinic, said the robot eases her workload, allowing her to focus on seeing more patients.
“There are days that… humans feel a little tired or under the weather and they may be a little reluctant to do extra work,” she told AFP.
For Sg$68 (US$50), customers at the traditional Chinese medicine clinic get half an hour of robotic massage -- on the back or other parts of the body that are aching -- five minutes of massage by a human therapist and around 20 minutes of acupuncture
“But for Emma, once I say go, then she goes to work.”
She said the massage robot is also useful in plugging a labour shortage, as it can be difficult to find good therapists in Singapore.
“Tui na” involves applying pressure to certain points of the body. Practitioners of Chinese medicine believe it can help relieve various ailments from headaches to depression.
Zhang Yizhong, chief executive of AiTreat, which was nurtured by the city-state’s Nanyang Technological University, said Emma uses sensors to detect stiffness in the human body and how well blood is flowing to more effectively massage patients.
Elaine Low, 35, who suffers from back pain, said she enjoyed the experience, which felt 'very warm, very comfortable'
Still, Lim conceded some patients were initially apprehensive about being massaged by a machine “because they watch a lot of horror movies”.
But most warmed to the idea after trying it out.
Elaine Low, 35, who suffers from back pain, said she enjoyed the experience.
“It feels very warm, very comfortable,” she said.
Traditional Chinese medicine, which uses herbal medicines and techniques such as acupuncture, is popular in Singapore where most of the population are ethnic Chinese.

Jokpeme Joseph Omode

Jokpeme Joseph Omode stands as a prominent figure in contemporary journalism, embodying the spirit of a multifaceted storyteller who bridges history, poetry, and investigative reporting to champion social progress. As the Editor-in-Chief and CEO of Alexa News Network (Alexa.ng), Omode has transformed a digital platform into a vital voice for governance, education, youth empowerment, entrepreneurship, and sustainable development in Africa. His career, marked by over a decade of experience across media, public relations, brand strategy, and content creation, reflects a relentless commitment to using journalism as a tool for accountability and societal advancement.

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

Previous Post Next Post

Random Posts

News

                     Copyright Notice

All rights reserved. This material, and other digital contents on this website, may not be reproduced, published, rewritten or redistributed in whole or in part without prior express written permission from Alexa News Network Limited. 

نموذج الاتصال